
SUNDAY, JULY 2, 1995
Michael Zielenziger
BANGALORE, India
BUSINESS
MARKETS * HIGH TECH * ECONOMY
Let's meet India's guru of high tech
The world knows Charlie Sporck and Gordon Moore, chip engineers and
shrewd business managers, as "founding fathers" of Silicon Valley,
men whose vision and entrepreneurship helped create high-tech industries in
what once were fruit orchards.
Well, Stanford-educated, Vinay Deshpande isn't quite as well known after
more than 20 years in India's emerging high-technology business. But everyone
here acknowledges his role as the father of India's "Silicon Plateau."
"People sometimes joke and say `You are the culprit, you started it,'"
Deshpande says modestly, from behind his wire-rim glasses and gentle smile.
"But even two years ago, we couldn't have imagined the name Bangalore
has now. We're getting a lot of publicity these days."
Deshpande is the man who proved it could be done in India: Since 1973 he
has been building technology the world market wants by forging links to
Silicon Valley.
Now after laboring for years in relative obscurity -- at least in
comparison to his California peers -- Deshpande may soon get his recognition
on American shores. For his company is perhaps the first Indian firm to
develop an enticing new personal computer product it expects to sell in
the United States later this year, competing against some of the biggest
players in the industry.
These days, as more valley companies become entranced with the Indian
software story -- Oracle, Novell and Tandem are all three busily writing
software applications here -- they are essentially carrying forward a
business model first executed by Deshpande after he got his graduate
engineering degree from Stanford in 1973.
Returning to India, Deshpande went into business helping schoolmates he
met at Stanford build a system to monitor the quality of telex lines and
report problems before customers detected them. "The idea was that
we'll do it in India and cut the cost" of development. Deshpande said.
At the time, the idea was revolutionary. It met skepticism from all
quarters. India's Ministry of Electronics, which had to approve the
export-only business, didn't know what a floppy disk was, Deshpande remembers.
Even Deshpande's family and friends were dubious. . . . . . . . . .
But Deshpande persisted, and succeeded despite some early tactical
mistakes. "We sold the (telex) product to our American clients without
taking a royalty," Deshpande said. "So even years laters, this
same product was being sold in Latin America and Africa where they were
still using telex lines, and we never got a dime for it."
Still, he persisted. His next company, PSI Data Systems, founded in
1976 became one of India's largest producers of PC-compatible computers
before merging with the French company, Groupe Bull.
While he still has a minor stake in that firm. Deshpande mostly works
these days in a small research-and-development firm housed in cramped low-rise
office building here. He named the company Ncore, to be the follow-up to PSI,
and has deliberately kept the firm small. "Maybe 99 percent of the people
don't think an R&D firm can make money, but I think that's wrong,"
he explains.
Today his company is working on leading-edge designs for speech
compression, video conferencing and multimedia, Bangalore, he says,
used to be known for doing code conversion and translating commercial
applications developed by U.S. firms. Nows companies here are beginning
to develop a 4-pound palmtop computers, about the size of a Hewlett-Packard
Omnibook, which will not only contain a hard drive, VGA screen and
full-size keyboard, but will also boast a built-in CD-Rom drive. In
addition, the machine will fold in such a way that it can also be used
with a stylus as a pen-based computer.
He expects the machine will be "the most lightweight and smallest
notebook with all the features" to be sold in America and says it
will prove "that India can not only produce first-class software,
but also top-quality computer hardware. We can definitely compete with
Taiwan," he says.
Ncore's first entry into the cutthroat American market will be for
use on a specific, narrow applications. Deshpande expects to be
manufacturing the machines for a major Japanese brand by the end
of the year.
"At first the Japanese didn't want to meet with us. They were
skeptical, too," he said. "Now some of them are asking whether
they can put their names on our machine."
That deal isn't done yet. But Deshpande is once again convincing
skeptics about the possibilities Indian computer scientists offer to
develop world-class products.
"Sure, you're going to see more multinationals set up office
here." he predicts "But you are also going to see more
products developed here that will be sold around the world."
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